Nearly two dozen UMBC faculty researchers and bwtech@UMBC entrepreneurs attended a media workshop held in the research and technology park’s new CyberHive on Thursday, February 20th. UMBC’s Office of Institutional Advancement organized the event in collaboration with bwtech@UMBC as an opportunity for researchers and entrepreneurs to learn about media relations and strategies to gain visibility for their work.
Attendees heard from three local journalists: Sarah Gantz from the Baltimore Business Journal, Liz Gormisky from Defense Daily, and Lisa Palmer, an NSF-funded science communication fellow at the National Socio-Environmental Synthesis Center and freelance journalist who has written for publications such as The New York Times, Scientific American and Slate.
In their talks and the Q&A session that followed, Gantz, Gormisky and Palmer discussed how to communicate and build relationships with journalists to generate interest in new research or technologies. Additional topics included how various types of publications work on different timetables and use different types of sources, and how to tailor story pitches to fit particular news outlets.
“At the University of Maryland, Baltimore County’s incubator for cybersecurity start-ups there’s a definite government focus. Companies can participate in a federal contracting institute, and some have scholarships from contracting giant Northrop Grumman that cover their rent.
But incubator leaders are emphasizing the importance of going after the “huge and growing” commercial market, said Ellen Hemmerly, who oversees all of the university’s incubators as executive director of bwtech@UMBC,” writes Jamie Smith Hopkins.
Startup Maryland, has announced, “the 8 Finalist for the Pitch Across Maryland competition. After posting the 168 video pitches from Maryland entrepreneurs that were captured during the three-week Pitch Across Maryland bus tour, Startup Maryland is proud to reveal the Eight (8) Finalists that were selected by a panel of entrepreneur and investor experts.”
Today is the last day to vote so get out there and use your social media.
“support by “voting” for the best pitch. Forget the ballot box and hanging-chads, this is the Age of Social Media so the way to “Get Out the Vote” is to activate personal networks. Mobilize FaceBook, Twitter accounts and send a notice to your friends, family, peers with the following link or the link of the specific entrepreneur you support:”
The Pitch Across Maryland Tour rolled into UMBC yesterday and the Daily Record was on hand to cover it.
“The statewide Pitch Across Maryland tour targets dozens of hopeful entrepreneurs from the Eastern Shore to Western Maryland. At each stop, participants meet and receive feedback from top business leaders and have the opportunity to record a four- to six-minute business pitch inside the bus studio,” wrote Daily Record reporter, Alissa Gulin in her story, Startup Maryland and its studio bus rolls into UMBC. ”A panel of business professionals will judge the entries and choose several to advance to the next round. The winners will fine-tune their pitches for showcase at the Entrepreneur Expo, an event on Nov. 13 sponsored by the Maryland Technology Development Corp., or TEDCO.”
Ellen Hemmerly and Kent Malwitz were quoted in the September 7, Baltimore Business Journal in an article written by Jack Lambert, Cyber security attracts attention (and cash) from venture capitalists.
Lambert writes, “Cyber security is big business in Maryland. The state’s proximity to federal agencies in Washington, D.C., as well as nearby government contractors such as Northrop Grumman Corp. and Lockheed Martin Corp., has led to significant government investment in companies that can protect confidential data.”
Lambert goes on to write about his conversation with Hemmerly and Malwitz,
“The commercialization of cyber security products helped encourage investment, said Ellen Hemmerly, executive director of the UMBC bwtech Research and Technology Park. Companies developing new products for mobile devices like tablets and smartphones need to be protected, she said. And venture firms want to get in on the ground floor.
“We are seeing more and more folks trying to create a way to solve those cyber security issues,” Hemmerly said. “[Venture capital] money is agnostic. They are going to look where there is the business opportunities.”
Students and startups are taking advantage of those opportunities. Twenty-two cyber security companies are part of UMBC’S incubator and accelerator program in 2012, whereas only six companies were in the program when it began in March 2011.
Colleges and universities are seeing increased cyber security interest at the undergraduate level as well. UMBC taught 84 cyber security courses in 2011 compared to 70 courses in 2010, said Kent E. Malwitz, president of the UMBC training centers. The University of Maryland’s Cybersecurity Center has seen double the number of computer science and computer engineering majors over the last five to seven years, said Eric Chapman, the program’s deputy director.”
Ellen Hemmerly, executive director for bwtech@UMBC, was profiled in Catonsville Patch by reporter Meg Tipper August 12th.
The article covered not only Hemmerly’s background, family life, as well as her work and research at bwtech@UMBC, but her involvement and thoughts on the greater Catonsville community, as well. Speaking on what she would like to see happen in the area’s future, Hemmerly told Tipper that “Catonsville could have a better mix of retail, more mixed use housing, and more activities on Frederick Road. We could make the business district more attractive than it is. I also would love for Catonsville and UMBC to be better integrated. There is so much potential for both.”